Max Trowbridge, artist Elizabeth Waggett, and art collector Judy Nyquist.
Yes, I've enjoyed a decades-long career in luxury fashion, but I've had a lifelong love affair with it. There's something magical about the craftsmanship, the exclusivity, and the thoughtfulness that comes with true luxury. Over the years, though, I've noticed how much has shifted in how we shop. While convenience has its place, I would argue that we've lost much of the joy in the process. At Eve & Max, we're committed to using conscious methods and materials to help build a more responsible industry, bringing back the joy of shopping.
In many ways, the "old ways" of doing things might hold the key to solving modern problems. For example, the traditional trunk show and made-to-order model do more than reduce waste—they revive a more mindful, joyful way to shop. Recently, while watching Palm Royale and Capote's Swans, I was reminded of how central the trunk show experience has been to luxury fashion. The idea of curating a wardrobe—selecting pieces in advance, knowing they'd be made just for you—added a unique sense of excitement.
That joy is often lost in today's world, where we're bombarded with endless social media ads and fast fashion. But there's something extremely compelling about slowing down the shopping process and thoughtfully planning your wardrobe, thinking more about our needs for the season, special trips, and events.
We offer styles in the sizes our customers prefer, addressing the challenge of overproduction and the time-consuming process of finding the perfect look in the correct size. With so much excess in the current fashion model, pre-order eliminates this stress by ensuring you get precisely what you want without the hassle of searching for all the components of your favorite look. This way, you can confidently select your wardrobe in advance, knowing the pieces will be there when you need them.
Beyond personal satisfaction, the made-to-order model also helps solve one of the fashion industry's most significant issues: overproduction. We've all seen the environmental consequences of excess stock that never gets worn. By creating only ordered styles, we help reduce waste while ensuring every item has a purpose. This approach balances the need for sustainability with the elegance of thoughtful shopping. It's not just about purchasing a product—it's about choosing pieces that have been crafted with care, both for you and the planet.
While immediate gratification has its appeal, there's something deeply satisfying about knowing you've selected exactly what you want in advance, and it's being made to suit your needs perfectly. We're bringing back the joy of thoughtful wardrobe curation while staying committed to conscious fashion. Luxury, after all, is not just about what we wear—it's about how it makes us feel and the impact it leaves behind.
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